The Super Bowl advertising this year featured a Motorola XOOM commercial. The XOOM is a Google Android based tablet/ipad competitor. Interestingly our hero finds himself looking cool, reading Orwell’s 1984 on his XOOM, in an Orwellian world where everyone else is wearing all white, with white hoods and earbuds that look suspiciously like the standard issue Ipod earphones.
Everyone around seems to have taken on a clone like quality and has lost the ability to feel emotion. But our cool hero is in love with a girl and he uses his Xoom to cutely demonstrate his love and thereby fill this cold environment with warm feelings.
Again, it’s a sound Super Bowl message that technology sets us free and while technology is a great tool it is no substitute for love, integrity, emotion and liberty.
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